City Of Des Moines Announces “Shop Waterland” Program

Dear Business Owner/Manager,

The City of Des Moines is pleased to announce the kick-off of “Shop Waterland,” a new program to promote local businesses, help them grow and be successful.

A sign of Des Moines business promotions past.

“Shop Waterland” will create a marketing program that will encourage residents to patronize our own businesses.  The program establishes a “Waterland Card” good for local discounts, that residents can carry and use in our town.  The City will also offer Shop Waterland decals for participant store windows, and other promotions, at no cost to you.  As part of the program the City will create a promotional flyer listing participating businesses that will be included in upcoming issues of the City Currents newsletter, and we will be featuring “news-style” programming about local businesses on our Public Access channel 21 (more details to follow).  With 29,000 residents, if only a small percentage of them respond to these City sponsored promotions, there is a big potential impact for local business owners (for example, a 2% response rate would result in 580 additional customer visits).

We would also like to offer you the chance to tell us how the City of Des Moines could better assist local businesses.  On the following page you will find a short survey, giving you a voice in what your City does for you.

We ask you to complete this survey by visiting the City of Des Moines’ website at, and clicking on the Business Survey link.  A paper copy of the survey is ONLY included here for your convenience.  Your online response will allow us to accurately record and tabulate the results, but in addition, it will also allow us to communicate with you via email about how your business can participate in future City-sponsored promotions.

Please respond, either by participating in the survey or directly by email, if you would like your business to be placed on upcoming reference lists for both tourism and local promotions.   To reduce costs, information will not continue to be sent by regular mail.  We will be contacting you back shortly to ask how your particular business can be featured in our marketing programs.  We would like you to consider what types of promotional specials or discounts you could offer to local residents, or other ways that your business could be highlighted.

Thank you in advance for participating, and if you have questions, or would like to make additional comments, please feel free to contact me.

Marion Yoshino
Economic Development Manager
(206) 870-6725

City Of Des Moines Announces “Shop Waterland” Program

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