Ice Cream Capital of the World – Le Mars, Iowa

Ice Cream Capital of the World – Le Mars, Iowa
Ice Cream Capitol of the World

Le Mars, Iowa, located in Northwestern Iowa has been home to Wells’ Dairy since 1913. The town is the home of Wells Blue Bunny * Ice Cream Company. At their Visitor Center, one can look at displays that present the past, present, and future of dairy production. 

Around 1925, Fred H. Wells and his sons began manufacturing ice cream in Le Mars, Iowa. As the popularity of their ice cream grew, they quickly branched out and began distributing their frozen confections in Remsen and Alton the following year. In 1927 Fred H. Wells and his brother, Harry C. Wells, began a partnership to distribute ice cream in Sioux City, Iowa, located about 25 miles south of Le Mars. In 1928 Fairmont Ice Cream purchased the ice cream distribution system in Sioux City from the Wells’ brothers along with the right to use the Wells’ name.

Seven years later, in 1935, the Wells’ brothers decided to again sell ice cream in Sioux City. No longer able to use the name "Wells," the brothers decided to run a "Name That Ice Cream" contest in the Sioux City Journal. A Sioux City man won the $25 cash prize for submitting the winning entry, "BLUE BUNNY," after noticing how much his son enjoyed the blue bunnies in a department store window at Easter time.

With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry. A great opportunity for people in the dairy business to see how their product is put to use other than just in milk!

Visitors can test their knowledge about dairies, milk, and ice cream and they can play special games with that knowledge. They are also given the opportunity to create new ice cream flavors.

Today, there is more ice cream created in Le Mars, by a single company, than any other city in the world. 

Museum Admission:
$3 – Adults (age 13 and over)
$1 – Youth (age 5-12)
FREE – Children (age 4 and under)

Hours of Operation:
Winter Hours
October 1 – April 30
Sun and Mon: Closed
Tues – Sat: 10am – 4pm
Summer Hours
May 1 – September 30
Sun: Noon – 4pm
Mon – Fri: 10am – 5pm
Sat: 10am – 4pm
Year-Round Office Hours
Mon – Fri: 9am – 5pm

Tour Times:  All tours are self guided and please allow 30-40 minutes for your museum experience. Handicap Accessible, RV parking available (first come-first served) parallel to the red barn (museum front entrance) and on adjacent side streets.

Visitor Center Phone:  If you have questions about Wells’ Dairy or Blue Bunny products, we invite you to contact Consumer Affairs at 1-800-831-0831 or please click here.

If you have questions about the Visitor Center or wish to make arrangements for a group tour (20 or more), please call (712) 546-4090.

At the end of their stay, visitors can enjoy the pleasures in a 1920s-style ice cream parlor.

Admission – Fee is charged

Directions – junction of U.S. Highway 75 and State Highway 3 Le Mars, Iowa 51031

Hours – Tu-Sa 10 am – 4 pm, Summer open daily.

Credit Cards – None

Phone – (712) 546-8821  



  1. Lora Jensen says:

    Can I set up a tour by this email or do I need to do it by phone? I would like to tour on July 3rd. Would that be possible? I would have a party of five. Thanks Lora

    Also what is the charge? Is there a different charge for adults and children?

  2. Good morning Lora,
    Thank you for contacting with your question. According to the information we have you will only need to make reservations if the group is of 20 or more, otherwise you can just go during the hours they are open and take the tour.
    After the tour you will have a chance to eat some of their wonderful ice cream at the ice cream parlor! What a wonderful way to spend part of a summer day!
    Pat Watson

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